Bait & Tackle · Sarasota Bay
Est. 1934
Still the first stop on the bay.
Sarasota Bay's oldest bait and tackle shop, family-run since 1934. Live bait, real tackle, and the boat out back.
Everything you need before you push off.
Live & Frozen Bait
Shrimp and baitfish straight from the aerated tanks on the dock, every morning.
Rods, Reels & Tackle
Racks of gear and a tackle wall stocked with what actually catches on the bay.
Fishing Pole Rentals
No gear, no problem. Grab a rod and go, we'll get you rigged.
Guided Fishing Charters
Book a trip with the captains who work out of our dock, boat and bait both handled.
Sarasota Bay Boat Tours
See Sarasota Bay from the water, no rod required.
Kayak Rentals
Paddle out from the same dock the charters leave from.
Beer, Wine, Ice & Snacks
Cold beer, ice, and snacks for the ride out or the walk back to the car.
Racks, tanks, and the wall of gear. Real shots from the shop.
"Greatplacetowatchmusicandsunset."
Tom Frye
“Had an issue last night, talked with the owner this morning and the customer service from the owners side is exceptional.”
“great place to get your bait. the guy was super nice.”
“All the gear you need plus friendly advice.”
Common questions from the dock.
Where can I get live bait near St. Armands and Lido Key in Sarasota?
Hart's Landing at 920 John Ringling Causeway is the closest live-bait and tackle shop to St. Armands Circle and Lido Key, open early daily right on Sarasota Bay.
How long has Hart's Landing been open?
Since 1934, it's the oldest bait shop in Sarasota, family-run by the Werlins, with many of the area's top charter captains working out of it.
Can I book a fishing charter, boat tour, or kayak rental at Hart's Landing?
Yes. Beyond bait and tackle, Hart's Landing offers guided fishing charters, Sarasota Bay sightseeing boat tours, fishing-pole rentals, and kayak rentals.
Come tie up.
920 John Ringling Causeway, Sarasota, FL. Open early, every day, right on the bay.
About this preview
I built this for Hart's Landing. Here's how it becomes real.
This preview is temporary. It comes down two weeks after I first send it your way — the follow-up email has the exact date. If you want it finished, I finish it: the full site built out, the AI-visibility layer that gets Hart's Landing into AI search answers, and 90 days of tweaks after launch.
Websites start at $1,497. Most land between $1,497 and $3,500 depending on size, and I confirm the exact number with you before any money moves.
If anything I ship is broken or incomplete, I fix it at no charge. No contracts; everything after launch is month to month.
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Jacob Reed · Areto · Sarasota, FL · areto.agency